Persuasive Techniques

What does it mean to persuade?

• give reasons for or against something; challenge or debate an issue or idea; persuade, prove or try to prove by giving reasons

• persuaded by argument or proof; leaving no margin of doubt; clear; capable of causing someone to believe that something is true or real; persuading or assuring by argument or evidence; appearing worthy of belief; credible or plausible

• capable of changing someone’s ideas, opinions or beliefs; appearing worthy of approval or acceptance; (of an argument or statement) communicating reasonably or credibly

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

• Logos
• Pathos
• Ethos
• Call to Action

Australia is a fabric woven of many colors.

• Figurative Language
• Ethos
• Logos
• Bandwagon

Can't you see how dangerous it would be to stay?

• Logos
• Call to Action
• Ethos
• Rhetorical Question

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• Pathos
• Figurative Language
• Call to Action
• Ethos

Every weekend the city is overrun by beggars.

• Logos
• Pathos
• Figurative Language
• Ethos

Go, go, go! That's right! Keep going! Keep going!

• Repetition
• Bandwagon
• Figurative Language
• Pathos

If we don’t move soon, we’re all going to die!

• Logos
• Ethos
• Pathos
• Call to Action

I’m not just invested in this community – I love every building, every business, every hard-working member of this town.

• Pathos
• Ethos
• Logos
• Call to Action

Marcus wants to go to a small community college close to home, but most of the kids in his class are applying to larger colleges out of state. Marcus decides that he should also apply to those colleges.

• Call to Action
• Bandwagon
• Ethos
• Logos