Rhetoric and Persuasion

Rhetoric is…

• Expert testimony

• The art of persuasion

• Establishing facts and judgement about the past

• A speech

Persuasion is...

• Expert testimony

• Convincing someone using research-based factual evidence

• A creative speech given in public

• Convincing someone to a belief or action

Logos is...

• Appealing to an audience by showing credibility

• Appealing to an audience through emotional response

• Appealing to an audience by citing facts, statistics, and reasoning

Ethos

• Appealing to an audience by showing credibility

• Appealing to an audience through emotional response

• Appealing to an audience by citing facts, statistics, and reasoning

Pathos is...

• Appealing to an audience by showing credibility

• Appealing to an audience through emotional response

• Appealing to an audience by citing facts, statistics, and reasoning

"Doctors say this will help you live longer."

• Ethos

• Logos

• Pathos

"Don't let down the ones you love, buy Secure-It."

• Ethos

• Logos

• Pathos

"It is a fact that more than half of all smokers can't quit."

• Ethos

• Logos

• Pathos

"Dentists recommend mouthwash in addition to brushing."

• Ethos

• Logos

• Pathos

"Recycle, it will preserve the world for your children."

• Ethos

• Logos

• Pathos