Persuasive Advertising Techniques

Persuasive Advertising Techniques

11th Grade

21 Qs

quiz-placeholder

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Persuasive Advertising Techniques

Persuasive Advertising Techniques

Assessment

Quiz

English

11th Grade

Hard

CCSS
RI. 9-10.8, RL.11-12.6, RL.2.4

+6

Standards-aligned

Created by

Margaret Anderson

Used 1+ times

FREE Resource

21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.
Name Calling
Bandwagon
Transfer
Card Stacking

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Putting down another brand, product or candidate.
Bandwagon
Name Calling
Testimonial
Put Down

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.
Transfer
Glittering Generalities
Card Stacking
Appeal to Emotion

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of regular, everyday people with whom viewers can identify.
Bandwagon
Plain Folks
Testimonial
Transfer

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.
Appeal to emotion
Card Stacking 
Transfer
Glittering Generalities

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."
Plain Folks 
Bandwagon
Card Stacking
Testimonial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of a celebrity or expert to influence the buyer.
Plain Folks
Testimonial
Glittering Generalities
Card Stacking

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

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