Biases and Propaganda Devices

You are attracted to use a product or join an activity because ‘everyone“ is doing it.

• bandwagon

• testimonial

• plain folks

You are encouraged to use a product because it is what “folks at home” are using. This uses ordinary people as endorsers to show that the product is being used by usual persons.

• name-calling

• appeal to fear

• plain folks

You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

• bandwagon

• glittering generality

• testimonial

It is a device that persuades you to avail the product or service because of the negative image it creates against another product or service.

• name-calling

• powerful words

• bandwagon

You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases.

• testimonial

• appeal to fear

• glittering generality

The use of well-known, respected people to endorse a product or service.

• Slogan

• Testimonial

• Plain Folk

• Name-calling

• card stacking

• name calling

• name calling

• bandwagon

This type of propaganda uses words of praise with no factual basis.

• 
  card stacking

• glittering generalities

• testimonials

• bandwagon

• Testimonial

• Bandwagon

• Card Stacking

• 
  Name-Calling

A billboard, advertising a rice brand, shows an ordinary family sitting around the table eating breakfast.

• 
  Glittering Generalities

• Bandwagon

• Name-Calling

• Plain Folks