Influencers

Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn ___________.

• free stuff

• a house

• social proof

• money

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When people see a celebrity or social media star they love talking about a product, they are more likely to ___________.

• want it

• ignore it

• buy it

• tell a friend

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What is a huge factor in the influencer-follower relationship?

• style

• trust

• reputation

• age

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There is direct evidence showing that paying Instagram influencers is __________ for businesses.

• harmful

• dangerous

• required

• great

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Influencers can cause businesses to run into ____________ problems

• celebrity

• tax

• legal

• sales

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Find the two sentences that tell how influencers earn money on Instagram.

• Basically, they must become a living advertisement.

• People were upset that she was promoting a product that encourages unhealthy eating habits.

• The catch is that they must promote products for companies.

• “I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses

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Find the sentences that tells how much some companies are willing to pay for posts by top influencers.

• These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.

• Kim Kardashian recently ran into trouble because of one of her paid posts on Instagram.

• Because these celebrities are so influential, companies are paying prices upwards of $250,000 to have their products featured by top influencers.

• The catch is that they must promote products for companies.

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Find one piece of text evidence that supports the idea that influencers typically aren’t experts on the products they promote.

• She posted a picture with a lollipop that is supposed to suppress your appetite so that you eat less and lose weight.

• They also worry that influencers might tell the public inaccurate or even dangerous information about a product.

• These social media stars are known as “influencers” because their popularity gives them the power to influence people all over the world to purchase something.

• Advertisements were everywhere, but they were fairly easy to ignore. Now, it is not immediately clear when we are being advertised to.

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Find three pieces of evidence that support the idea that people are willing to shell out money on products advertised by influencers they trust.

• “I buy a lot of stuff based on what these girls share. That’s how I keep up with the trends. At least I think I do,” Gibbs explains.

• Gibbs says she trusts them so much that in addition to clothes, she’s also purchased items for her home, skin care products, and curling irons based on influencer recommendations..

• “I got my brows microbladed because I watched videos of them getting it done,” Gibbs confesses

• The catch is that they must promote products for companies.

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