
kuiz marc 4
Authored by Shahmi Shafiee
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An employee evaluation and compensation system are which type of control?
Cultural control.
Output control.
Social control.
Process control.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.
production; marketing
marketing; production
the CEO; middle management
top management; frontline employees
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ is/are considered to be the “glue” of successful implementation that binds the entire organisation together as a single, functioning unit.
Organisational structure
Marketing strategy
Leadership
Shared goals and values
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between social control and cultural control?
Cultural control is less complex than social control.
Cultural control looks at workgroups, whereas social controls look at norms.
Cultural control focus on the firm's internal culture rather than the external culture.
Cultural control deals with the firm, whereas social control deals with workgroups.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a goal of internal marketing?
Hire the best employees for the job.
Obey all relevant marketing laws.
Develop cross-functional employee teams.
Deliver external customer satisfaction.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:
organisational values.
shared goals and values.
organizational systems and processes.
implementation and control.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?
A regulated marketing structure.
A dynamic marketing structure.
A centralised marketing structure.
A lateral marketing structure.
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