kuiz marc 4

An employee evaluation and compensation system are which type of control?

• Cultural control.

• Output control.

• Social control.

• Process control.

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.

• production; marketing

• marketing; production

• the CEO; middle management

• top management; frontline employees

__________ is/are considered to be the “glue” of successful implementation that binds the entire organisation together as a single, functioning unit.

• Organisational structure

• Marketing strategy

• Leadership

• Shared goals and values

What is the difference between social control and cultural control?

• Cultural control is less complex than social control.

• Cultural control looks at workgroups, whereas social controls look at norms.

• Cultural control focus on the firm's internal culture rather than the external culture.

• Cultural control deals with the firm, whereas social control deals with workgroups.

Which of the following is a goal of internal marketing?

• Hire the best employees for the job.

• Obey all relevant marketing laws.

• Develop cross-functional employee teams.

• Deliver external customer satisfaction.

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

• organisational values.

• shared goals and values.

• organizational systems and processes.

• implementation and control.

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

• A regulated marketing structure.

• A dynamic marketing structure.

• A centralised marketing structure.

• A lateral marketing structure.

The basic premise of the implementation through change approach is that:

• frontline employees are forced to implement the strategy.

• marketing strategy is a part of the organisational vision.

• employees are organised into teams that work together to implement the marketing strategy.

• the organisation is modified in ways that will ensure the implementation of the marketing strategy.

Which of the following is not good advice with respect to leveraging customer satisfaction from a strategic point of view?

• Understand what can go wrong in fulfilling customers’ needs.

• Offer a satisfaction guarantee.

• Flesh out all uncontrollable issues to prevent them.

• Make it easy for customers to complain.

There are two types of monetary costs involved in the purchase of any product: transactional costs and life-cycle costs. Which of the following best represents a life cycle cost in the purchase of an automobile?

• the actual purchase price

• state or local taxes

• anticipated repair expenses

• registration fees