Consumer Attitudes Quiz

Which component of the tri-component model involves measuring purchase intent?

• Cognitive

• Affective

• Conative

• Behavioral

A consumer who buys organic food to align with their self-image is influenced by which function of attitudes?

• Utilitarian

• Value-expressive

• Ego-defensive

• Knowledge

Wrangler’s “traveler jeans” campaign targets millennials by emphasizing comfort. This strategy primarily addresses which attitude component?

• Cognitive (beliefs about comfort)

• Affective (emotional appeal)

• Conative (intent to switch from leggings)

• All of the above

The foot-in-the-door technique is based on which theory?

• Functional Theory

• Attribution Theory

• Cognitive Dissonance Theory

• Multi-Attribute Model

A consumer blaming a product failure on bad luck instead of personal choice exemplifies:

• Self-perception attribution

• Defensive attribution

• Internal attribution

• Value-expressive function

Attitudes formed through direct experience are weaker than those formed via advertising.

• True

• False

The knowledge function of attitudes helps consumers avoid ambiguous situations.

• True

• False

A multi-attribute model evaluates only the affective component of attitudes.

• True

• False

Door-in-the-face technique involves starting with a small request before a larger one.

• True

• False

Stereotyping is an example of the ego-defensive function.

• True

• False