Consumer Behavior Quiz

What question is related to the frequency of purchasing?

• Who are our consumers?

• How often do they buy?

• What do they buy?

• Why do they buy?

What does geographic segmentation focus on?

• People's values

• Where people live

• Loyalty to a product

• Income

Which of the following is a psychographic factor?

• Climate

• Motivation

• Gender

• Price sensitivity

What are the two main areas relied upon for building a target market?

• Demographics and Psychographics

• Economics and Geography

• Technology and Innovation

• Politics and Culture

What type of information allows you to communicate what a product/service can do for the audience?

• Demographic information

• Geographic information

• Psychographic information

• Historical information

What does understanding your audience's problems help you do?

• Design better products

• Communicate what your product/service can do

• Increase social media followers

• Choose a business location

What does psychographic information explain about a customer?

• Why a customer will buy a product

• How much a customer will spend

• Where a customer lives

• When a customer will buy a product

Which of the following is a demographic factor?

• Values

• Personality

• Lifestyle

• Age

What type of segmentation focuses on dividing the market based on consumer behavior?

• Demographic segmentation

• Behavioral segmentation

• Psychographic segmentation

• Geographic segmentation

Which type of information helps in understanding the lifestyle and interests of your audience?

• Psychographic information

• Demographic information

• Behavioral information

• Geographic information