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Consumer Behavior Quiz

Authored by Charlotte Winter

Business

11th Grade

Used 1+ times

Consumer Behavior Quiz
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What question is related to the frequency of purchasing?

Who are our consumers?

How often do they buy?

What do they buy?

Why do they buy?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does geographic segmentation focus on?

People's values

Where people live

Loyalty to a product

Income

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a psychographic factor?

Climate

Motivation

Gender

Price sensitivity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main areas relied upon for building a target market?

Demographics and Psychographics

Economics and Geography

Technology and Innovation

Politics and Culture

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of information allows you to communicate what a product/service can do for the audience?

Demographic information

Geographic information

Psychographic information

Historical information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does understanding your audience's problems help you do?

Design better products

Communicate what your product/service can do

Increase social media followers

Choose a business location

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does psychographic information explain about a customer?

Why a customer will buy a product

How much a customer will spend

Where a customer lives

When a customer will buy a product

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