Unit 26 Public Relations Campaigns

Unit 26 Public Relations Campaigns

11th Grade

10 Qs

quiz-placeholder

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Unit 26 Public Relations Campaigns

Unit 26 Public Relations Campaigns

Assessment

Quiz

Other

11th Grade

Practice Problem

Hard

Created by

Vicki Stidham

Used 9+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A local restaurant launched a public relations campaign to promote its new seasonal menu. The campaign should be categorized as which of the following?

Image campaign

Political campaign

Market campaign

Commercial campaign

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A public relations team is hired to launch a campaign to advocate the local residents to vote for a city council candidate. The campaign would be categorized as which of the following?

Political campaign

Community campaign

Social campaign

Reputation campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Allison received a survey questionnaire from a public relations company, requiring information about her age, income level and educational background. What type of information would the PR company like to acquire from Allison?

Demographics

Media preference

Communication style

Geographic information

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Josh was invited to a group interview where all the participants shared their opinions of a newly launched website. In which of following research events did Josh participate?

Observation

Survey

Focus group

Content analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements is an example of an objective?

To raise brand loyalty among local consumers

To learn our consumers’ demographics by conducting survey research

To increase the sales of our new product line by 15 percent

To improve the overall image of our company by using television commercials

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The statement “To increase the click rate of our website by 25 percent by the end of the season” is an example of which of the following?

Objective

Goal

Strategy

Tactic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A real estate developer would like to publish a new project where the floor plan is presented. Which of the following communication tactics would be most appropriate?

News conference

Social media

Press release

Fact sheet

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