COM 200 Communication Theories

What does communication theory primarily focus on?

• The technology behind media

• The what, how, why and the effect

• The financial aspects of media

• The history of media

What is the main idea of agenda-setting theory?

• Media creates public awareness of important issues

• Media reflects reality

• Media has no influence on public perception

• Media only entertains the audience

According to cultivation theory, what does television shape?

• Economic status

• Personal relationships

• Political opinions

• Concepts of social reality

What does the hypodermic needle theory suggest?

• Media messages are ignored by audiences

• Media influences audiences directly and uniformly

• Media has no effect on behavior

• Media only influences a small group of people

What does medium theory focus on?

• The audience's reaction

• The historical context of media

• The characteristics of the medium itself

• The content of media

In the two-step flow theory, who are opinion leaders?

• Those who consume media passively

• Individuals who interpret media messages

• People who create media content

• Individuals who ignore media

What is the primary focus of uses and gratifications theory?

• The negative effects of media

• How individuals use media to satisfy their needs

• The history of media development

• The financial impact of media

What does the statement 'the press may not be successful some of the time in telling people what to think' imply?

• Media only entertains

• Media is always biased

• Media is effective in shaping public agenda

• Media has no influence

What is one of the assumptions of agenda-setting theory?

• Media shapes and filters reality

• Media only informs the public

• Media reflects reality accurately

• Media has no effect on public perception

What does the cultivation theory suggest about television exposure?

• It has no effect on viewers

• It only affects children

• It is only relevant for news programs

• It shapes viewers' perceptions over time