keep it up and go on my love

What is one key aspect of media industry orientation?

• Social media marketing

• Market orientation

• Advertising strategies

• Content creation

Which media platform is government-owned in Malaysia?

• The Star

• Astro

• RTM

• Malaysiakini

What economic model does Netflix primarily use?

• Mixed model

• Freemium

• Subscription-based

• Advertising-based

Which act governs content distribution in Malaysia?

• Personal Data Protection Act 2010

• Communications and Multimedia Act 1998

• Copyright Act 1987

• Media Ownership Act 2000

What is a characteristic of media organizations?

• Limited audience engagement

• Globalization

• Operate without regulations

• Focus solely on profit-making

Which platform is known for its significant youth engagement?

• TikTok

• Facebook

• All of the above

• Instagram

What challenge does the media industry face regarding audience behavior?

• Increased attention spans

• Content saturation

• Lack of content variety

• Decreased digital engagement

What is the primary goal of social media orientation (SMO) for SMEs?

• Increase print media sales

• Determine performance on social media platforms

• Enhance television ratings

• Reduce advertising costs

Which of the following is a challenge in combating misinformation?

• High media literacy

• Language barriers

• Public willingness to verify news

• Access to technology

What is a significant factor in the success of Upin & Ipin globally?

• Celebrity endorsements

• High production costs

• Universal themes

• Complex storylines