Marketing Quiz 2

Service Marketing Mix has ____ number of P's

• 3

• 4

• 7

• 10

First P of Marketing Mix is _________

• Price

• Product

• Place

• It can be Product or Price

Selling and Marketing are synonymous terms

• True

• False

• Partly True

• Partly False

Which one of the following is a feature of Modern Marketing?

• Customer Focus

• Begins and Ends with Customers

• Aim at Customer Satisfaction

• All of these

Which of the following is NOT a component of the Marketing Mix?

• People

• Promotion

• Product

• Profit

Which of the following best describes the term 'target market'?

• All potential customers

• A specific group of consumers

• Current customers only

• Competitors in the market

Which of the following is a key element of a successful marketing strategy?

• High Pricing

• Marketing Research

• Limited Advertising

• Ignoring Customer Feedback

Which of the following is NOT a type of market segmentation?

• Behavioral Segmentation

• Geographic Segmentation

• Demographic Segmentation

• Financial Segmentation

Which of the following is a common method of digital marketing?

• Television Advertising

• Print Advertising

• Direct Mail

• Social Media Marketing

Which one of the following concept focuses much on 'Quality' of the Product or Service?

• Production Concept

• Product Concept

• Selling Concept

• All of these