Week 5- Remedial Quiz

Week 5- Remedial Quiz

36 Qs

quiz-placeholder

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Week 5- Remedial Quiz

Week 5- Remedial Quiz

Assessment

Quiz

others

Hard

Created by

Rizzlyn Gehgen

FREE Resource

36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

1. Which of the following is NOT one of the original 4Ps of the marketing mix?
Positioning
Price
Place
Product

2.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

2. This is to ensure the product reaches the target audience.
Positioning
Place
People
Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

3. A promotional activity designed to increase awareness and generate interest in the product?
Free trial
Free gifts
Special pricing
Customer Contests

4.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

4. Why is "packaging" considering a crucial element of the marketing mix for products?
It protects the product during transportation.
It influences their purchase decisions.
It provides information about the product's ingredients.
It is another way to promote the product

5.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

5. What is the main difference between "advertising" and "public relations"?
Advertising is paid for, also public relations is not depending on the company
Advertising focuses on sales, while public relations focuses on image.
Advertising uses mass media, while public relations uses personal communication.
Both are paid with different level of purpose.

6.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

6. A company uses a " Bundle Pricing " strategy. What does this mean?
They set a high price to attract premium customers.
They set a low price to gain market share quickly.
They match the prices of their competitors.
They place products or services in a single package and selling for a lower price.

7.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

7. How does "positioning" help a company differentiate its product in the market?
By creating a unique image in the minds of customers.
By offering a wider range of features than competitors.
By investing heavily in advertising and promotion.
By focusing on the product's functionality and benefits.

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