Market Research and Positioning

Market Research and Positioning

11th Grade

14 Qs

quiz-placeholder

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Market Research and Positioning

Market Research and Positioning

Assessment

Quiz

Business

11th Grade

Easy

Created by

Wesley Landsdale

Used 3+ times

FREE Resource

14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market mapping used for?

Identifying the price of a product

Identifying the position of a product within a market

Identifying the quality of a product

Identifying the cost of production

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which brand is positioned as low price but not necessarily low quality on the market map?

New Look

ASOS

Matalan

Topshop

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might the existence of a space on the market map indicate?

A saturated market

A market niche

High profits

Low competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one usefulness of market mapping?

It guarantees profitability.

It identifies market gaps for new product ideas.

It eliminates the need for research.

It provides a permanent market solution.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does market mapping help businesses compare?

Their products with those of rivals

Their profits with competitors

Their marketing strategies

Their employee satisfaction

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a reason why businesses conduct market research?


To identify and understand:

Employee needs

Shareholder needs

Customer needs

Manager needs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit to a start-up business of identifying and understanding customer needs?

Increased possibility of survival

Lower chance of breaking even

Customer demand for its products will be minimal

Increased risk of making costly mistakes

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