Developing the Marketing Plan

Individuals who want to be successful business owners must develop an effective marketing plan. True or False?

• True

• False

The marketing concept is the belief that the business owner's wants and needs drive the market.

• True

• False

Target marketing is used only by large businesses.

• True

• False

Writing a customer profile is a part of target marketing.

• True

• False

Marketing is the systematic gathering, recording, and analyzing of data relating to the marketing of goods or services.

• True

• False

Almost all entrepreneurs must conduct some basic marketing research.

• True

• False

Marketing research is necessary only after the business is open. True or False?

• True

• False

Marketing research may be useful when a business has unexplained difficulties.

• True

• False

Guessing about the solution to a problem is a good way to run a business.

• True

• False

Primary data is obtained by direct collection. True or False?

• True

• False