Final_Marketing management

Includes multiple areas of focus as part of a comprehensive marketing plan.

is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.

It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

The goods and/or services offered by a company to its customers.

The amount of money paid by customers to purchase the product.

The activities that make the product available to consumers.

The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

This represents an item or service designed to satisfy customer needs and wants. To effectively market a product or service, it's important to identify what differentiates it from competing products or services. It's also important to determine if other products or services can be marketed in conjunction with it.

The sale price of the product reflects what consumers are willing to pay for it. Marketing professionals need to consider costs related to research and development, manufacturing, marketing, and distribution—otherwise known as cost-based pricing. Pricing based primarily on consumers' perceived quality or value is known as value-based pricing.

When determining areas of distribution, it's important to consider the type of product sold. Basic consumer products, such as paper goods, often are readily available in many stores. Premium consumer products, however, typically are available only in select stores.