Objectives

Define a goal and an objective.

• A goal is a broad primary outcome, and an objective is a measurable step you take to achieve a strategy.

• A goal is a measurable step you take to achieve a strategy, and an objective is a broad primary outcome.

• A goal and an objective are the same and can be used interchangeably.

• A goal is a short-term target, and an objective is a long-term target.

SMART goals are:

• Specific, Measurable, Achievable, Relevant, Time-bound

• Simple, Manageable, Attainable, Realistic, Timely

• Strategic, Motivational, Actionable, Result-oriented, Timed

• Structured, Meaningful, Adaptable, Reasonable, Targeted

What are measurable achievements accomplished within a specific time frame?

• Goals

• Dreams

• Wishes

• Ideas

Goals provide a purpose and sense of ________.

• purpose

• direction

• achievement

• fulfillment

Goals are more successful when they are:

• Ignored

• Written down or verbally communicated

• Kept secret

• Forgotten

Goals can be ______-term or long-term.

A short-term goal is:

• a goal that can be achieved in the near future

• a goal that takes a long time to achieve

• a goal that is impossible to achieve

• a goal that requires no effort

Short-term goals can lead to a long-term goal by:

• Providing motivation and a clear path

• Being unrelated to long-term goals

• Distracting from the main objective

• Making the process more complicated

What is a qualitative characteristic?

• Describes characteristics which can be measured precisely and defined by numbers

• Describes an opinionated characteristic based on observations rather than measurable numbers

• Describes characteristics that are both measurable and opinionated

A quantitative business goal would be to increase sales by what percentage over the next six months?

• 10 percent

• 15 percent

• 20 percent

• 25 percent