Module 1 Review

What is mass communication?

• Communication transmitted to small groups

• Communication transmitted to large segments of the population

• Communication transmitted through personal letters

• Communication transmitted through face-to-face interaction

What is a medium in the context of communication?

• A person who delivers messages

• An instrument or means of communication transmission

• A type of newspaper

• A form of verbal communication

What are mass media?

• Means of transmission designed to reach a wide audience

• Personal communication tools

• Small-scale communication methods

• Face-to-face communication techniques

What is culture?

• The food and clothing of a society

• The expressed and shared values, attitudes, beliefs, and practices of a social group

• The economic status of a community

• The geographical location of a population

Which of the following is NOT a role of media in culture?

• Entertainment

• Education

• Public Form

• Manufacturing goods

• Watch Dog

Which term describes the merging of different technologies?

• Divergence

• Convergence

• Isolation

• Separation

What is the role of gatekeepers in media?

• To create media content

• To decide what stories are newsworthy

• To consume media content

• To distribute media content

Which of the following best describes pop culture?

• The elite culture of a society

• The media and products of mainstream culture

• The historical culture of a community

• The religious culture of a population

What is the function of propaganda in media?

• To entertain

• To inform

• To persuade for ideological, political, or social purposes

• To educate