U1: Basic Marketing Concepts

Cassie used published research on the internet to make marketing decisions for a new product her business is launching. What type of marketing research did she use?

• Primary
• Surveys
• Qualitative
• Secondary

Which of the following is NOT a purpose of marketing?

• Increase brand awareness
• Increase sales of products or services
• Manage the finances of the business
• Recognize the need to develop new products or services

If a business decides to focus marketing efforts on people who love playing baseball, which method of segmentation did they use?

• Demographics
• Consumer Behavior
• Geography
• Psychographics

Market planning is the process of setting marketing goals and devising a strategy to reach goals to maximize the profits of a product or service.

• True
• False

What are the four tools of the marketing mix used to sell a product or service to meet consumer wants or needs?

• Product, process, price, place
• Product, price, place, promotion
• Product, place, promotion, process
• Product, price, process, promotion

Which of the following statements best describes the product and service management function?

• Storing and positioning products or services
• Gathering data to understand the market
• Designing, developing and maintaining products or services
• Communicating the value of products or services

All marketing decisions are affected by other activities of a business, but business decisions are not affected by marketing activities.

• True
• False

Which of the following is a qualitative research method?

• Online survey
• Mass mailing of questionnaires
• One-on-one interview
• Experiments

Process is considered the Fifth P in an expanded marketing mix.

• True
• False

Jack has decided to focus his marketing efforts on people who work in large metropolitan areas. Which method of segmentation is Chen using?

• Consumer behavior
• Demographics
• Psychographics
• Geography