What is meant by sampling in market research?

Using a smaller group to represent a larger population

Collecting data from every person in the population

Testing different research methods

Conducting experiments on products

What is meant by promotion in a business context?

The activities that raise awareness of a product or service and encourage customers to buy it.

The process of selling products at discounted prices.

The recruitment of new employees to improve business operations.

The development of new products or services.

What is a key characteristic of below-the-line (BTL) promotion?

It targets a specific audience through direct contact.

It uses mass media to reach a wide audience.

It focuses on national campaigns.

It uses celebrity endorsements.

Above-the-line promotion is typically:

Aimed at a mass audience via paid media channels.

Directly targeted at individual customers.

Non-paid media such as word of mouth.

Focused on building customer relationships.

Which of the following is an example of a business situation where below-the-line promotion would be ideal?

A small business offering a local discount

A new product launch by a global brand

An international airline advertising its services

A fast-food chain running a national TV ad campaign

What is the primary goal of a promotional strategy?

To target the right audience and maximize sales.

To ensure they spend as little money as possible.

To avoid competition from other businesses.

To satisfy government regulations.

A company selling luxury watches should use which promotional strategy?

Direct marketing and exclusive events

Discount coupons and sales promotions

Which of the following factors is NOT relevant when choosing a promotional strategy?

The size of the product packaging

The nature of the target audience

How can selecting the right promotional strategy benefit a business?

It can increase brand visibility and sales.

It can reduce competition in the market.

It guarantees customer loyalty.

Which of the following is a potential positive impact of a well-chosen promotional strategy on stakeholders?

Increased employee job satisfaction

A business selects a promotional strategy that aligns with its target market. What is the likely result?

The business will likely increase sales and market share.

The business may reach customers who are not interested in the product.

The business will lose its competitive advantage.

The business will need to raise its prices to match demand.

Which of these is a key risk of using a poorly matched promotional strategy?

Wasting resources on irrelevant advertising channels

Over-spending on unnecessary marketing tactics

Gaining too much market share too quickly

Reducing competition in the market

What could be the impact on the business if its promotional strategy fails to attract customers?

Decreased sales and potential loss of market share

Increased revenue and customer retention

Increased demand for its products

What is meant by 'place' in the context of the marketing mix?

The distribution channels used to deliver the product to customers

The physical location where a product is sold

The price at which a product is sold

The packaging and design of a product

Why is selecting the most appropriate distribution channel important for a business?

It ensures the product reaches the target market effectively

It ensures the product is priced correctly

It reduces the need for market research

It makes the product more attractive to customers

Which of the following would be a business's primary goal in selecting a distribution channel?

To make the product accessible to as many potential customers as possible

To maximize profit from each sale

To minimize the time taken to produce the product

To reduce the amount of market research needed

What is a key feature of global marketing?

Adapting products and marketing strategies to local tastes and conditions

Offering the same product in all markets with no changes

Using only digital media to market products

Focusing solely on national markets

Which of the following is most likely to be a characteristic of a niche market?

A focus on a specific, small group of customers

How do new technologies impact the marketing mix?

They help businesses reach customers more efficiently

They increase the cost of marketing significantly

They reduce the need for advertising campaigns

They make product prices irrelevant

Which of the following is an example of 'e-tailing'?

Selling products through online platforms such as websites and apps

Selling products through physical retail stores

Selling products via direct mail campaigns

Selling products via televised shopping channels

Which type of business is most likely to benefit from m-commerce?

A business offering mobile-based services or products

A business focused solely on physical retail spaces

What is the impact of social media on marketing?

It provides an opportunity for direct engagement with customers

It eliminates the need for traditional marketing channels

It limits a business's ability to target specific customers

It reduces the effectiveness of digital marketing

What is a potential negative impact of new technology on high street retailers?

A shift toward online shopping, reducing in-store sales

Increased customer footfall in stores

A reduction in operational costs

How does e-tailing benefit businesses?

It allows businesses to reach customers globally with lower operational costs

It requires large amounts of physical store space

It ensures that products are sold at the highest possible price

It limits the range of products that can be sold

What role does digital media play in modern marketing?

It is used for direct communication with customers and advertising

It is used only for product research

It limits the number of customers a business can reach

It only impacts advertising costs, not sales

How might new technology help a business improve customer service?

By enabling quicker responses through live chats or automated systems

By offering more physical stores

By lowering product quality to reduce prices

By reducing the need for customer feedback

What is meant by the marketing mix?

The combination of product, price, place, and promotion strategies

The process of selecting a target market

A company's advertising campaign

Which of the following best describes a product portfolio?

A range of products offered by a business

A list of the company's competitors

A strategy for pricing products

The total amount of money invested in product development

Which of the following is an example of differentiation in marketing?

Making a product unique through branding or features

Lowering the price of a product

Reducing the number of competitors in the market

Offering the same product as competitors but at a lower price

Why is having the right product important for a business?

It helps meet customer needs and creates competitive advantage

It ensures that all competitors in the market fail

It eliminates the need for advertising

It ensures the company only has one product in the market

Which of the following best defines the product life cycle?

The stages a product goes through from development to decline

The process of producing and distributing products

The time it takes to design and launch a product

The process of setting the price for a new product

What are the stages of the product life cycle?

Introduction, Growth, Maturity, Decline

Development, Launch, Growth, End

Research, Development, Maturity, Growth

What is the primary impact of an extension strategy on a business?

It maximizes revenue during the maturity phase

It allows the business to create new product lines

It leads to a faster decline in sales

It helps the business to create a monopoly in the market

How does the product life cycle relate to cash flow?

Cash flow improves as a product moves from introduction to maturity

Cash flow is always positive in the introduction stage

Cash flow tends to be negative during the growth stage

Cash flow is irrelevant to the product life cycle

Market Research Quiz

11th Grade

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78 Qs

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Market Research Quiz

78 questions

What is market research?

What is a key benefit of market research?

What distinguishes primary market research from secondary research?

Which of the following is NOT an example of secondary research?

What type of data is described as opinions and feelings?

Which of the following is a primary research method?

What is an issue with using surveys for market research?

What is meant by sampling in market research?

How does random sampling differ from quota sampling?

What is meant by promotion in a business context?

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