ONE 6th FORM Unit 3 Social Media

Which of the following are examples of how a business might use social media?

• Promoting a product or service, including launching a new one.

• Generating an image or brand

• Customer communication or customer service

• Resolving queries or managing issues

• Removing the need for other marketing opportunities

Which of these is an example of creating (or recreating) an image or brand?

• Making positive statements about the how environmentally friendly the products are.

• Changing the colour scheme of the social media site

• Only allowing certain people to follow the business

• Using alternative social media platforms

Which of the following about Search Engine Optimisation (SEO) are true?

• Optimised content means it is more likely to be discovered by your target audience

• Optimised content means it is more likely to be discovered by any potential customer.

• Optimised content means it is more likely to be found over your competitor's.

• Optimised content means it is more likely to be ranked with other, very similar content.

The process of refining content so that it is more likely to be known to search engines and therefore ranked highly in their results is known as what?

• Search Engine Optimisation

• Web crawlers

• Indexing

Useful for planning a social media campaign.

For example identifying a target audience, learning more about an audience to plan content etc.

• Audience Insights

• Page Insights

• Reach

• Search Engine Optimisation

Analyses the interactions with an existing business page.

So is useful for learning more about the users who already interact with the business content.

• Audience Insights

• Page Insights

• Reach

• Search Engine Optimisation

Types of social media

• Media sharing

• Social news

• Micro blogging

• Word processing

Do you feel social media has a negative effect on how you feel about yourself?

• Yes

• No

Do you compare your life to others based on their social media posts?

• Yes

• No

Is social media a competition to earn the most followers, likes and comments?

• Yes

• No