Public Relations Quiz

What is the primary purpose of Public Relations?

• To sell products directly

• To maintain communication between an organization and the public

• To conduct market research

• To manage financial accounts

Which of the following is NOT an element of Public Relations?

• Counseling

• Product Development

• Media Relations

• Writing and Editing

What does a Press Release aim to do?

• Conduct surveys

• Manage internal communications

• Sell products

• Announce newsworthy information

Who is considered the professional founder of Public Relations?

• Ivy Lee

• Harold Lasswell

• James Augustus Hicky

• Edward Bernays

What is the role of a Public Relations Practitioner?

• To manage financial investments

• To develop software applications

• To conduct scientific research

• To create and maintain relationships with the public

What is the main focus of Media Relations?

• Managing customer complaints

• Building relationships with suppliers

• Conducting internal audits

• Achieving media coverage

What is an Image Audit used for?

• To evaluate employee performance

• To study stakeholder perceptions

• To conduct market research

• To analyze financial statements

Which of the following is a type of Publicity?

• Email Marketing

• Television Ads

• Press Conferences

• Direct Mail

What is the purpose of Community Relations?

• To increase product sales

• To build strong relationships with the local community

• To manage internal communications

• To conduct market research

What is the difference between Public Relations and Advertising?

• PR is paid, Advertising is free

• PR focuses on free media exposure, Advertising is paid space

• PR is for internal communication, Advertising is for external

• There is no difference