ETH Marketing 2 Indicator Assessment

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products? -1.01

• Promotion

• Product

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change. -1.01

• strategy

• other elements

Before customizing the marketing mix, marketers should -1.01

• select the strategy.

• decide the price.

A marketing plan is designed to attract target customers through a set of -1.01

• strategies.

• rules.

Which of the following is a common reason for writing a marketing plan: -2.01

• To enter a new target market

• To announce a merger

Which of the following is a true statement about marketing plans: -2.01

• They require a lot of time and effort to write.

• They are important only for new businesses.

Marketing plans help marketers understand past decisions and outcomes better so that they can avoid -2.01

• repeating past mistakes.

• writing new marketing plans.

Marketing plans help marketers understand target market(s) better because -2.01

• most of the marketing plan is about the target market(s).

• they require a great deal of research into the target market(s).

A marketing plan forces the marketing team to put its goals in writing, making those goals -2.01

• less specific.

• easier to remember.

Which of the following is the most significant reason why marketing research is important to businesses: -3.01

• It improves financial management.

• It contributes to business success.