BusU Marketing SVB

What is marketing primarily about?

• Selling products

• Promoting and connecting a business to its target market

• Creating advertisements

• Designing logos

Which of the following is NOT one of the 4Ps of marketing?

• Product

• Price

• Place

• Planning

What is the primary goal of promotion in marketing?

• To reduce production costs

• To inform potential customers about a product or service

• To increase employee satisfaction

• To improve product quality

Which of the following is an example of a durable good?

• Shampoo

• Smartphone

• Coffee

• Fast food

What does the marketing concept emphasize?

• Finding customers for existing products

• Analyzing consumer needs and creating products to satisfy them

• Reducing advertising costs

• Increasing production speed

Which of the following is an example of a promotional medium?

• Product design

• Television ads

• Market research

• Customer service

What is the role of competition in marketing?

• To increase product prices

• To provide buyers with more choices

• To reduce the number of available products

• To limit consumer options

Which of the following is an example of a service?

• Smartphone

• House painting

• Coffee

• Shampoo

What is the primary benefit of marketing for society?

• Reducing government taxes

• Creating jobs and improving quality of life

• Limiting consumer choices

• Increasing product prices

Which of the following is an example of a non-durable good?

• Car

• Television

• Fast food

• Soccer ball