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Communication in the form of printed publications, such as flyers, newspapers and magazines.

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Print Media

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Any form of media that uses electronic devices for distribution.

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Digital Media

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The creation of documents using page layout software on a personal ("desktop") computer.

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Desktop Publishing

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The fundamentals to all designs: form, shape, line, texture, color, space, movement.

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Design Elements

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The symmetrical or asymmetrical distribution of the visual weight of objects, colors, texture, and space.

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Balance

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Refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.

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Contrast

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The relationship of one thing to another in terms of quantity, size, or number; ratio.

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Proportion

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The action of repeating something that has already been done.

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Repetition

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The design rule that says things that are related should be grouped together, things that are unrelated should be spaced apart.

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Proximity

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A design principle that refers to unifying and organizing text or graphics on a page such as left, center, right and justified.

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Alignment