MarketingPre-Test

Once a company has identified its target market, it can develop This helps the company to better meet the needs of its specific customers in order to customize its products for different groups of customers.

• Market Segmentation

• Consumer Profile

• Customer Profile

• Survey

The marketing strategies of product, place, price and promotion are also known as

• product benefits

• marketing mix

• marketing functions

• marketing activities

Developing, promoting, and distributing products to satisfy customer needs and wants is

• marketing

• market segmentation

• the marketing concept

• product positioning

Apple's team of developers are working the latest version of the iPhone to be released in 2021, which involves modifying existing software and improving the product features. Which function of marketing is Apple utilizing?

• product/service management

• promotion

• marketing information management

• price

After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies?

• product

• place

• promotion

• price

After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. Bobby is considered.

• buyer

• seller

• customer

• consumer

Understanding ethnic backgrounds and household income is part of

• geographics

• market segmentation

• demographics

• the marketing concept

Market segmentation based on characteristics such as age, gender, race, and income level is known as:

• demographics

• behavioral

• psychographics

• geographics

Amazon currently sells all products online. Recently, there have been discussions of opening physical locations. Which function of marketing would Amazon be utilizing by offering products online and in store?

• financing

• distribution

• promotion

• purchasing

Nike is examining their internal strengths and weaknesses and external opportunities and threats. What are they performing?

• promotion

• purchasing

• a performance standards review

• a SWOT analysis