Entr. 2B U1

Which company is used as an example of good marketing?

• KidRunner

• Nike

• Apple

• Google

What is the key to successful marketing as per the example of KidRunner?

• Understanding and meeting the same wants and needs of customers.

• Investing in advertising.

• Offering discounts.

• Expanding globally.

What is the unique feature of the KidRunner stroller?

• It is pushed by the parent

• It is pulled by the parent

• It is motorized

• It is self-driving.

What does the 'P' in the '4 Ps' of marketing stand for?

• People

• Process

• Promotion

• Planning

Which of the following is a part of the marketing mix?

• Planning

• Pricing

• Programming

• Producing

What does the 3Doodler pen use to create shapes?

• Heated plastic

• Cold metal

• Liquid ink

• Soft clay

The 3Doodler helps users to make ________ projects.

• impressive

• simple

• basic

• ordinary

The 3Doodler's pricing strategy is considered low compared to competitors because: A) It is always on sale B) It offers a wide range of prices C) It is made from recycled materials D) It is a new product.

• It is always on sale

• It offers a wide range of prices

• It is made from recycled materials

• It is a new product.

What is another term for 'place' in the context of business?

• Promotion

• Distribution

• Price

• Product

Fill in the blank: Customers can purchase directly from the e-commerce store, the3Doodler.com, which has separate sites for ________ and international customers.

• Local

• US

• European

• Asian