
CAA 201 chap 1

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University
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Sory Nguyen
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 4Ps?
A pricing strategy for new product
A method for measuring customer satisfaction.
A strategy for social media marketing.
A foundational model that helps businesses plan and execute effective marketing strategies.
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What Are The MOST Common Types Of Markets?
Consumer market
Business-to-business market
Institutional market
All
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of advertising?
To avoid customer interaction
To create brand perception
To create confusion
To hide information
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Integrated Marketing Communication?
A strategy that coordinates all marketing tools
A way to confuse customers
A method to ignore customer feedback
A type of advertising only
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of marketing communication allows you to receive direct feedback from customers?
Advertising
Social Media
Mass Media
Personal Selling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of marketing communication allows you to reach a wide target audience in terms of message delivery and frequency?
Advertising
Personal Selling
Sales Promotion
Public Relations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four elements of the marketing mix (4Ps)?
People, Process, Placement, Positioning
Product, Price, Place, Promotion
Profit, Packaging, Promotion, Price
All are correct
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