CAA 201 chap 1

CAA 201 chap 1

University

10 Qs

quiz-placeholder

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CAA 201 chap 1

CAA 201 chap 1

Assessment

Quiz

Others

University

Medium

Created by

Sory Nguyen

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 4Ps?

A pricing strategy for new product

A method for measuring customer satisfaction.

A strategy for social media marketing.

A foundational model that helps businesses plan and execute effective marketing strategies.

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What Are The MOST Common Types Of Markets?

Consumer market

Business-to-business market

Institutional market

All

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of advertising?

To avoid customer interaction

To create brand perception

To create confusion

To hide information

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Integrated Marketing Communication?

A strategy that coordinates all marketing tools

A way to confuse customers

A method to ignore customer feedback

A type of advertising only

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing communication allows you to receive direct feedback from customers?

Advertising

Social Media

Mass Media

Personal Selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing communication allows you to reach a wide target audience in terms of message delivery and frequency?

Advertising

Personal Selling

Sales Promotion

Public Relations

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four elements of the marketing mix (4Ps)?

People, Process, Placement, Positioning

Product, Price, Place, Promotion

Profit, Packaging, Promotion, Price

All are correct

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