
Understanding Consumer Behaviour
Quiz
•
Arts
•
12th Grade
•
Practice Problem
•
Hard
NANDITHA PSGRKCW
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is consumer behaviour?
Consumer behaviour is the study of how individuals decide to spend their resources on consumption.
Consumer behaviour is the examination of economic policies.
Consumer behaviour refers to the analysis of production processes.
Consumer behaviour is the study of marketing strategies.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factors influence consumer buying decisions?
Psychological, social, cultural, personal, and situational factors.
Economic and environmental factors
Legal regulations
Technological advancements
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does culture affect consumer behaviour?
Culture has no impact on consumer behavior.
Consumer behavior is solely determined by economic factors.
Culture only affects consumer behavior in rural areas.
Culture affects consumer behavior by influencing values, beliefs, preferences, and purchasing decisions.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does perception play in consumer behaviour?
Perception has no impact on consumer choices.
Perception only affects advertising strategies.
Perception is irrelevant to market trends.
Perception shapes consumer preferences and decision-making.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between needs and wants in consumer behaviour?
Needs are essential for survival; wants are non-essential desires.
Needs can be created by marketing; wants are always instinctual.
Needs are temporary; wants are permanent desires.
Needs are luxury items; wants are basic necessities.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do social influences impact consumer choices?
Social influences impact consumer choices by shaping preferences, creating conformity pressure, and affecting purchasing decisions through peer endorsements.
Social influences only impact consumer choices in online shopping.
Social influences have no effect on consumer choices.
Consumer choices are solely based on individual preferences.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the significance of brand loyalty?
Brand loyalty is only important for new businesses.
Brand loyalty is significant as it drives repeat purchases, reduces marketing costs, and enhances customer retention.
Brand loyalty has no impact on customer satisfaction.
Brand loyalty increases product prices for consumers.
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