Understanding Consumer Behaviour

What is consumer behaviour?

• Consumer behaviour is the study of how individuals decide to spend their resources on consumption.

• Consumer behaviour is the examination of economic policies.

• Consumer behaviour refers to the analysis of production processes.

• Consumer behaviour is the study of marketing strategies.

What factors influence consumer buying decisions?

• Psychological, social, cultural, personal, and situational factors.

• Economic and environmental factors

• Legal regulations

• Technological advancements

How does culture affect consumer behaviour?

• Culture has no impact on consumer behavior.

• Consumer behavior is solely determined by economic factors.

• Culture only affects consumer behavior in rural areas.

• Culture affects consumer behavior by influencing values, beliefs, preferences, and purchasing decisions.

What role does perception play in consumer behaviour?

• Perception has no impact on consumer choices.

• Perception only affects advertising strategies.

• Perception is irrelevant to market trends.

• Perception shapes consumer preferences and decision-making.

What is the difference between needs and wants in consumer behaviour?

• Needs are essential for survival; wants are non-essential desires.

• Needs can be created by marketing; wants are always instinctual.

• Needs are temporary; wants are permanent desires.

• Needs are luxury items; wants are basic necessities.

How do social influences impact consumer choices?

• Social influences impact consumer choices by shaping preferences, creating conformity pressure, and affecting purchasing decisions through peer endorsements.

• Social influences only impact consumer choices in online shopping.

• Social influences have no effect on consumer choices.

• Consumer choices are solely based on individual preferences.

What is the significance of brand loyalty?

• Brand loyalty is only important for new businesses.

• Brand loyalty is significant as it drives repeat purchases, reduces marketing costs, and enhances customer retention.

• Brand loyalty has no impact on customer satisfaction.

• Brand loyalty increases product prices for consumers.

How does advertising affect consumer behaviour?

• Advertising affects consumer behavior by increasing awareness, shaping perceptions, and influencing purchasing decisions.

• Advertising solely focuses on product features.

• Advertising has no impact on brand loyalty.

• Advertising only increases prices for consumers.

What is the consumer decision-making process?

• Brand recognition, price comparison, purchase, and satisfaction

• Need identification, product selection, purchase, and feedback

• The consumer decision-making process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

• Awareness, interest, desire, action, and loyalty

What are the stages of the buying process?

• Awareness, Interest, Desire, Action

• Research, Selection, Purchase, Feedback

• The stages of the buying process are: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Evaluation.

• Need Recognition, Comparison, Decision, Satisfaction