MKT571_Pop Quiz_CH08

What is the primary purpose of social media platforms for businesses?

• To entertain users

• To engage with customers and grow their brand

• To provide news updates

• To sell products directly

Which social media platform is known for its highly visual format, making it ideal for lifestyle brands?

• LinkedIn

• Facebook

• Instagram

• Twitter

What type of content do microblogging sites primarily focus on?

• Long-form articles

• Short updates and multimedia content

• High-quality images

• Video streaming

Which platform is primarily used for professional networking?

• Instagram

• TikTok

• LinkedIn

• Pinterest

What is a key benefit of using social media for lead generation?

• It is free of charge.

• It allows businesses to reach targeted audiences effectively.

• It guarantees immediate sales.

• It eliminates the need for customer service.

Which feature allows businesses to create dedicated pages on Facebook?

• Groups

• Ads Manager

• Pages

• Stories

What type of advertising format does TikTok offer that appears in users’ feeds?

• Top View Ads

• In-Feed Ads

• Sponsored Posts

• Carousel Ads

How does user-generated content (UGC) benefit brands on social media?

• It reduces marketing costs

• It guarantees increased sales.

• It eliminates the need for professional marketing strategies

• It creates authentic content and builds community engagement

What is the primary focus of media sharing sites?

• Text-based content

• Professional networking

• Real-time messaging

• Visual and multimedia content creation and sharing

Which of the following is a key characteristic of social networking sites?

• They focus solely on video content.

• They allow users to share updates and create personal profiles.

• They are designed for professional use only.

• They do not allow user interaction.