LO2 BOOKLET PART B1 - PRODUCT

LO2 BOOKLET PART B1 - PRODUCT

10th Grade

41 Qs

quiz-placeholder

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LO2 BOOKLET PART B1 - PRODUCT

LO2 BOOKLET PART B1 - PRODUCT

Assessment

Quiz

Business

10th Grade

Practice Problem

Hard

Created by

grace gregson

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41 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a factor that influences product creation?

Market Saturation

Unique Selling Point

Cost of Production

Distribution Channels

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is associated with Product Development and Innovation?

Brand Loyalty

Product Quality

Market Segmentation

Boston Matrix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Boston Matrix used for?

Analysing market trends

Evaluating product performance

Determining pricing strategies

Conducting customer surveys

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a tangible product?

A product that can be held physically in one's hands

A service provided to someone

Something you cannot touch

An idea or concept

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of an intangible product?

Laptop

Dress

Medical operation

Can of soft drink

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key difference between tangible and intangible goods?

Tangible goods are more expensive

Intangible goods are physical

Tangible goods can be touched

Intangible goods are always digital

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of focusing on the needs of the target market?

Increase in sales

Easier to promote and advertise to one target group

Products could be too specific and exclude other groups

Customers are more likely to buy products that better meet their needs

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