Quiz on Qualitative Research

What is the main goal of qualitative research?

• To gather numerical data

• To find insights that can't be gain through numerical data

• To conduct statistical analysis

• To verify a general theory

Which of the following is NOT a common methodology in qualitative research?

• Phenomenological research

• Statistical analysis

• Ethnography

• Grounded theory

What is a key characteristic of ethnography?

• It focuses solely on historical analysis

• It requires the researcher to immerse themselves in a community

• It involves collecting numerical data

• It uses structured interviews exclusively

Which qualitative data collection method involves one-on-one conversations?

• Interviews

• Surveys

• Focus groups

• Observations

What is a disadvantage of qualitative research?

• It relies on numerical data

• It is always quick to conduct

• It can be influenced by researcher bias

• It provides statistically representative data