Revision CM

What is a marketing channel?

• A TV advertisement

• A sales representative

• An external contactual organization used to achieve distribution objectives

• A pricing strategy

Which of the following is NOT a flow in a marketing channel?

• Ownership Flow

• Promotion Flow

• Competition Flow

• Product Flow

What is reintermediation?

• Reduction of intermediaries

• Evolution of a new type of intermediary

• Elimination of distribution costs

• Outsourcing production tasks

The growing power of distributors is a key challenge in marketing channels.

• True

• False

The focus of channel strategy is to enhance the pricing component of the marketing mix.

• True

• False

Contactual efficiency refers to the efficient allocation of distribution tasks among channel members.

• True

• False

Which strategic variable in the marketing mix is directly supported by marketing channel strategies?

• Product

• Price

• Place

• Promotion

What does specialization and division of labor in marketing channels aim to achieve?

• Higher product prices

• Increased contactual efficiency

• Greater competition

• Enhanced customer loyalty

The product flow in marketing channels involves the transfer of goods from the manufacturer to the consumer.

• True

• False

Contactual efficiency measures the negotiation effort and costs relative to achieving a distribution objective.

• True

• False