Distribution Strategy

What is a distribution strategy also known as?

• Market entry strategy

• Go to market strategy

• Product launch strategy

• Sales strategy

Which type of distribution aims to cover as many outlets as possible?

• Selective distribution

• Exclusive distribution

• Direct distribution

• Intensive distribution

What is a characteristic of selective distribution?

• Direct sales to consumers

• Only one outlet per region

• Limited outlets in specific areas

• Products are available everywhere

Which element of distribution strategy deals with transportation and warehousing?

• Distribution intensity

• Pricing

• Distribution channels

• Logistics and supply chain

How does distribution influence pricing?

• It has no effect on pricing

• It reduces the cost of goods

• It can increase the final price due to intermediaries

• It always lowers the final price

Why does Coca-Cola use an intensive distribution strategy?

• To control the brand image

• To maintain exclusivity

• To ensure availability wherever customers might be

• To limit the number of outlets

What is the main reason for Ferrari's exclusive distribution strategy?

• To expand rapidly

• To reduce production costs

• To maintain a high-end image and exclusivity

• To increase market share