Unit - 3 Marketing revision quiz -1

Identifying customer wants and satisfying them profitably is

Arrange the hierarchy of the Promotion department, sales department, Marketing director and Regional sales manager

State any two roles of marketing.

what is Market share?

Any 2 reasons for the change in the consumer spending pattern

there is a very large number of sales of a product.

• niche market

• mass market

identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.

• NICHE MARKET

• MARKET MARKET

• MARKET SEGMENTATION

business is one whose main focus of activity is on the product itself.

• PRODUCT ORIENTED BUSINESSES

• MARKET ORIENTED BUSINESS

a financial plan for the marketing of a product or product range for some specified period of time. It specifies how much money is available to market the product or range, so that the Marketing department knows how much it may spend.

• FINANCIAL BUDGET

• MARKETING BUDGET

• HOME BUDGET

Other name of Field research