Convenience Store Strategies

What do you usually buy in the convenience store?
(中英皆可)

Most of the time, why do you go to a convenience store?

• to buy breakfast

• to buy drinks or snacks after school

• to accompany your friends or family members

• to make a copy

Guess the ranking order of the top product categories

in convenience stores in October 2021?

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What does "impulse buying" mean?

• • Buying items after careful consideration

• • Buying items that were not on the original shopping list

• • Planning purchases in advance

When do you usually buy products on impulse?

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Why are convenience stores usually setting up bar-style seating or dining areas?

• To provide a space for employees to rest

• To encourage customers to stay longer

• To display new furniture designs

Why do shop owners want to make customers spend more time in their stores?

• To improve customer satisfaction

• To reduce the number of customers

• To make the store look busy

• To increase the possibility of purchases

What do toys for children and small items like candy bars have in common in convenience stores?

• They are often placed at eye level for children.

• They are usually the most expensive items.

• They are always located at the back of the store.

Why do convenience stores place small items near the cash registers?

• To make checkout faster

• To save space

• To increase impulse purchases

The writer think there’s no need to feel embarrassed about the sudden urge to purchase more than we really need in a convenience store. Why did he say that?

• Because it is common to be influenced by marketing strategies.

• Because everyone has a lot of money to spend.

• Because convenience stores don't have many choices.