Branding 4,5(2)

After reviewing and evaluating, what should the company do if it fails to achieve its previously set goals?

• Promote the exploitation of brand value

• Expand and develop the brand

• Set more goals to develop the brand

• Re-positioning the brand

In the process of building a brand, at the sixth step businesses need to

• Develop brand identity system

• Define target customers and analyse the market

• Choose brand hierarchy

• Position the brand

…extends a current brand name to new or modified products in a new category

• New Brand

• Brand extension

• Multi - Brand

• Line extensions

In the process of building a brand, the first step businesses need to

• Position the brand

• Define target customers and analyse the market

• Build mission and vision

• Develop brand identity system

What is the advantage of Invidual Brand Level?

• Help businesses maximize market share

• Help make products more understandable and relevant to consumers

• New brands can take advantage of the reputation of the previous brand

• Match the unique product

Which is NOT a popular criteria for evaluating the brand strategy?

• The level of product value perception

• The level of sales increase

• The level of approaching new customer of the brand

• Brand awareness and loyalty

______ are musical messages written around a brand.

• Logos

• Symbols

• Jingles

• Taglines

______is the activity of designing and producing containers or wrappers for a product.

• Packaging

• Slogan

• Symbols

• Jingles

Full form of URL?

• Universal resource locator

• Uniform resource locator

• Unity resource label

• Unidentified random locator

______ are short phrases that communicate descriptive or persuasive information about the brand.

• Characters

• Symbols

• Slogans

• Jingles