Branding Quiz 1-3

Brand identity is followed by _________, which is a reflection of what marketers planned to send to the public.

• Brand value.

• Brand image

• Advertising

• Brand personality

Can anything be branded?

• Only physical goods can be branded.

• Only online products and services can be branded.

• Both tangible and intangible goods can be branded.

• Only places and ideas can be branded.

What is the primary reason for branding in ancient Greek times to the 11th century?

• To establish trademarks for exclusive ownership.

• To create a sense of differentiation among products.

• To mark and decorate items for identification.

• To promote products to a wider audience.

Which type of risk does a brand help reduce for consumers?

• Emotional risk

• Cultural risk

• Economical risk

• Climatic risk

What does "brand equity" refer to?

• The monetary value of a brand.

• The total number of products a brand offers.

• The total awareness and perceived value of a brand in customers' minds.

• The legal protection of a brand's features.

What is the purpose of a brand's mission and vision?

• To establish legal protection for the brand.

• To differentiate the brand from its competitors.

• To communicate the brand's unique personality.

• To outline the brand's long-term goals and aspirations.

How does branding benefit consumers in terms of product decisions?

• Brands increase search costs for products.

• Brands make product decisions more complex.

• Brands help set reasonable expectations about products.

• Brands create confusion among consumers.

Which type of risk refers to the threat a product poses to the physical well-being or health of the user?

• Financial risk

• Psychological risk

• Physical risk

• Social risk

What type of trademark distinguishes goods and services of members from those of non-members of an organization?

• Certification trademark.

• Integrated trademark.

• Well-known mark.

• Collective trademark.

Which aspect of brand identity relates to the unique psychological traits associated with a brand?

• Brand equity.

• Brand positioning.

• Brand personality.

• Brand experience.