EVE0198278 Digital Transformation

What is the primary goal of Digital Transformation?

• To reduce costs

• To improve customer experience through the integration of digital technology

• To increase manual processes

• To eliminate digital technology

What concept describes the traditional sequence of value creation in a linear fashion?

• Digital Value Chain

• Tradition Linear Value Chain

• Nonlinear Value Chain

• Digital Network Chain

What term describes costs that prevent customers from switching to a competitor?

• Holding Costs

• Switching Costs

• Homing Costs

• Transition Costs

What is a Two-Sided Network?

• A network with only two users

• A platform that connects two different groups of users

• A linear network model

• A network designed for two-factor authentication

In the context of Digital Transformation Domains, what does 'Competition' focus on?

• Reducing the number of competitors

• Understanding and adapting to competitive forces shaped by digital

• Keeping strategies secret from competitors

• Ignoring digital trends

How does Viral Marketing primarily spread?

• Through paid advertisements

• Via word of mouth and social sharing

• By postal mail

• Through television commercials

What strategy focuses on making content accessible across different platforms and devices?

• Access Strategy

• Engage Strategy

• Customise Strategy

• Exit Strategy

What are Platform Business Models built around?

• Products

• Services

• Exchanges between users

• Single-sided markets

What is a key characteristic of Artificial Intelligence?

• The ability to perform tasks that normally require human intelligence

• The use of traditional computing with no learning capability

• AI focuses solely on mathematical calculations

• AI does not involve machine learning

Which type of data is Big Data typically associated with?

• Only structured data

• Only numerical data

• A mix of structured and unstructured data

• Only simple, small datasets