9.4 Arby's Cultural Agility Vocabulary Quiz

What brand does this logo represent?

• McDonald's

• Arby's

• Burger King

• Wendy's

The logo shown is primarily in which color?

• Blue

• Green

• Red

• Yellow

What does 'Customer Experience' encompass?

• Only interactions after a purchase

• Interactions before, during, and after a purchase

• Only interactions before a purchase

• None of the above.

Customer Experience includes interactions that occur ______ a purchase.

• only after

• only before

• before, during, and after

• none of the above

What is the definition of 'Brand Image'?

• The logo of a company

• The impression of a product held by real or potential consumers

• The price of a product

• The quality of a product.

Fill in the blank: 'Brand Image' is the _______ of a product held by real or potential consumers.

• price

• impression

• logo

• quality

What is the definition of Customer Loyalty?

• Customers trying new products

• Customers continuing to believe that the business's product or service is their best option

• Customers switching to competitors

• Customers buying only once.

Fill in the blank: Customer Loyalty is when customers continue to believe that the business's product or service is their ______ option.

• worst

• best

• only

• last

What is the primary purpose of customer service?

• To increase sales

• To provide ongoing value to the customer

• To reduce costs

• To hire more staff

Customer service is the support a company provides to its customers from the time of sale on, to ensure satisfaction, to increase brand image, and to provide ongoing value to the ______.

• company

• customer

• employee

• manager