Why Retailers Love Christmas Ads (Two Teachers Video)

Why do UK retailers spend billions on Christmas adverts?

• To sell more products directly

• To communicate a brand message and create an emotional connection

• To reduce advertising costs

• To avoid advertising during other times of the year

What was the approximate amount UK retailers spent on Christmas advertising in 2021?

• 5.5 billion pounds

• 7.9 billion pounds

• 10 billion pounds

• 12 billion pounds

What is one of the key benefits of Christmas adverts mentioned in the video?

• They focus on selling specific products

• They help in building long-term brand loyalty

• They are cheaper than other types of advertising

• They are only shown in the UK

How do Christmas adverts impact the UK economy according to the Advertising Association?

• They have no significant impact

• They return more than six pounds for every pound spent

• They return less than one pound for every pound spent

• They only benefit large retailers

Which retailer is mentioned as having success with the character "Edgar the dragon"?

• Marks and Spencer

• John Lewis

• Tesco

• Sainsbury's

What is a potential risk for retailers not investing in Christmas adverts?

• Losing competitive advantage

• Increasing their advertising budget

• Decreasing their product prices

• Gaining more customers

What emotional elements do retailers use in their Christmas adverts to engage audiences?

• Anger and frustration

• Nostalgia, sentiment, or humour

• Confusion and mystery

• Boredom and indifference

Which character is associated with Marks & Spencer's Christmas adverts?

• Kevin the carrot

• Percy the pig

• Edgar the dragon

• Santa Claus

What is one reason why Christmas adverts do not focus on products?

• Products are not important during Christmas

• To build an emotional connection with consumers

• Products are too expensive to advertise

• Consumers do not like seeing products in adverts

What is the main reason retailers fear missing out on Christmas advertising?

• They want to save money

• They fear competitors gaining an advantage

• They want to reduce their advertising staff

• They want to focus on other holidays