MKTCB_KV_CHAPTER 4

Competitors of Lux shower gel are all shower gel products on the market. The above competitor consideration is of the following level:

• Desired competition.

• Competition between types of products.

• Competition in the same product category.

• Competition between trademarks.

Customers' shopping behavior is influenced by the following two main factors:

• Action

• Psychology

• Personal

• Sentences B and C are correct

The purchasing decision making process includes:

• Post-purchase awareness, information, judgment and behavior

• Purchases, reviews and feedback

• Awareness, purchase, evaluation

• Post-purchase reviews and feedback

What buying behavior is expressed through the purchase of low-value products that are consumed daily?

• Buy habitually

• Buy by multiple options

• Institutional Purchasing

• Compromise Purchase

If Vietnamese goods want to have a foothold and __________ of domestic and international customers, they need to win the hearts of customers.

• Confidence

• Beliefs

• Comprehension

• Understanding

When wanting to sketch a portrait of a consumer, consumer behavior is clearly expressed through the following issues:

• Occupation

• Economic status

• Lifestyle

• Personality

Asians love to use chopsticks to eat rice, what do Europeans eat with a spoon fork?

• Personality

• Culture

• Standards

• Tradition

What factors influence individual buying behavior?

• Family

• Admiration Group

• Reference group

• All three sentences above are true

What Toyota car advertising 'Top Car for the Head' represents in buying behavior?

• Family

• Social role and position

• Culture

• Personality

What is the customer's buying behavior for advertising a superman in the sickly form of milk for a thin person?

• Boycott doesn't want to be skinny superman

• See for reference becomes superman skinny

• Admiring the skinny superman

• All three sentences above are true