Information Management (Marketing Principles)

Front

Which of the following describes the process of gathering, organizing, analyzing, and maintaining data relevant to an organization's marketing efforts?
Options: Market Research, Marketing Strategies, Marketing Plans, Marketing Information Management

Back

Marketing Information Management

Front

Which of the following describes the systematic process of collecting, analyzing, and interpreting data about a market, including information about a product or service, consumers' needs and preferences, and the competitive landscape?

Back

Market Research

Front

When synthesizing data, what do you need to integrate to reach new understandings?

Back

Take concepts, findings and data to form a cohesive whole.

Front

Which research method includes collecting new, original data directly from sources rather than relying on existing information? Options: Tertiary Research, Quantitative Research, Primary Research, Secondary Research

Back

Primary Research

Front

Which research method involves gathering and analyzing data that has already been collected, published, and made available by other sources? Options: Tertiary Research, Qualitative Research, Primary Research, Secondary Research

Back

Secondary Research

Front

Which research method includes the process of gathering and analyzing information from sources that compile or summarize existing primary and secondary research? Options: Tertiary Research, Qualitative Research, Primary Research, Secondary Research

Back

Tertiary Research

Front

Which research type focuses on gathering and analyzing numerical data to identify patterns, relationships, and trends?

Back

Quantitative Research

Front

Which research type focuses on exploring and understanding people's experiences, behaviors, motivations, and perceptions through non-numerical data?

Back

Qualitative Research

Front

Which survey scale is used to measure attitudes, opinions, perceptions, or behaviors and typically consists of a series of statements or questions where respondents are asked to indicate their level of agreement or disagreement?

Back

Likert Survey

Front

Which survey scale is used to measure people's attitudes, perceptions, or feelings about a particular subject by offering a set of bipolar adjectives (opposite terms) at each end of a scale?

Back

Semantic Survey