U4 key terms

U4 key terms

11th Grade

10 Qs

quiz-placeholder

Similar activities

The Marketing Mix

The Marketing Mix

9th - 12th Grade

11 Qs

Marketing Management EOPA Study Guide(MIM)

Marketing Management EOPA Study Guide(MIM)

10th - 12th Grade

9 Qs

Intro to Marketing

Intro to Marketing

9th - 12th Grade

12 Qs

Marketing Research

Marketing Research

9th - 12th Grade

15 Qs

Digital Marketing

Digital Marketing

11th - 12th Grade

11 Qs

IQ #2 PM

IQ #2 PM

11th Grade

10 Qs

Marketing

Marketing

9th Grade - University

15 Qs

Introduction To Social Media Marketing

Introduction To Social Media Marketing

9th - 12th Grade

12 Qs

U4 key terms

U4 key terms

Assessment

Quiz

Business

11th Grade

Easy

Created by

karin zhou

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of market size?

The total number of items sold or the total value of sales.

The percentage of sales a business has in the market.

The process of splitting a market into distinct consumer groups.

A visual representation of customers’ perception of a product.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term describes the firms with the largest market share in a particular industry?

Market segmentation

Market leaders

Niche marketing

Mass marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

The process of collecting and analyzing data about consumers.

The practice of devising marketing strategies for different market segments.

The process of splitting a market into distinct consumer groups.

A marketing strategy aimed at all consumers in a market.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a position map represent?

A group of people selected to represent the population.

A visual representation of customers’ perception of a product relative to its competitors.

The collection and interpretation of existing data.

The process of making a business distinct from others.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a marketing strategy based on identifying and serving a relatively small and specific target market.

Niche marketing

Mass marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a unique selling point (USP)?

A visual representation of a product's perception.

A positive feature that makes a product distinctive from competitors.

The process of splitting a market into consumer groups.

The collection of consumer opinions and attitudes.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The collection, analysis, and  interpretation of data about  consumer opinions, attitudes,  or beliefs

Qualitative research

Quantitative research

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?