What is the definition of market size?
U4 key terms

Quiz
•
Business
•
11th Grade
•
Easy
karin zhou
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The total number of items sold or the total value of sales.
The percentage of sales a business has in the market.
The process of splitting a market into distinct consumer groups.
A visual representation of customers’ perception of a product.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term describes the firms with the largest market share in a particular industry?
Market segmentation
Market leaders
Niche marketing
Mass marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
The process of collecting and analyzing data about consumers.
The practice of devising marketing strategies for different market segments.
The process of splitting a market into distinct consumer groups.
A marketing strategy aimed at all consumers in a market.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a position map represent?
A group of people selected to represent the population.
A visual representation of customers’ perception of a product relative to its competitors.
The collection and interpretation of existing data.
The process of making a business distinct from others.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a marketing strategy based on identifying and serving a relatively small and specific target market.
Niche marketing
Mass marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a unique selling point (USP)?
A visual representation of a product's perception.
A positive feature that makes a product distinctive from competitors.
The process of splitting a market into consumer groups.
The collection of consumer opinions and attitudes.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The collection, analysis, and interpretation of data about consumer opinions, attitudes, or beliefs
Qualitative research
Quantitative research
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