Consumer Data Quiz

Why do companies collect consumer data?

• To throw it away

• To improve their products

• Because it’s fun

• To confuse customers

What is one way companies use consumer data?

• To write stories

• To create better advertisements

• To play games

• To organize sports events

How can consumer data help businesses?

• By making them lose money

• By understanding what customers want

• By making products cheaper

• By finding new friends

What does it mean to analyze data?

• To ignore it

• To look at it carefully

• To destroy it

• To put it in a drawer

Why is it important for a store to know what products are popular?

• So they can stock more of those products

• So they can sell fewer products

• So they can confuse customers

• So they can close the store

What can a company do if they find out consumers don’t like a product?

• Keep selling it forever

• Stop selling it or improve it

• Hide it in the back

• Increase the price

What type of information can consumer data include?

• Customer names only

• Customer habits and preferences

• Employee salaries

• Weather reports

Why do companies want to know how much customers are willing to pay?

• To give everything away for free

• To set a good price for their products

• To charge as much as possible

• To avoid making sales

How can data help a company with online sales?

• By checking email only

• By finding out what products are selling well

• By avoiding the internet

• By losing customer information

What could happen if a company ignores consumer feedback?

• They might get more customers

• They might lose customers

• They will always succeed

• They will make more friends