Semester Exam for Digital Media

In typography, what term describes the overall style or design of a typeface?

• Typeface
• Font
• StyleFace
• Typofamily

What term describes the vertical space between lines of text?

• Baseline
• Tracking
• Kerning
• Leading

One should try to have no more than ____ fonts on a project?

• Three
• One
• Five
• Not Important

What is the term for the decorative lines that end a section of text?

• Sans Serif
• Serif
• Decoration
• Doodle

What design principle involves the consistent use of similar elements throughout a design?

• Variety
• Unity
• Repetition
• Movement and Rhythm

This propaganda technique tries to relate to the average person or audience

• Patriotism
• Bandwagon
• Plain Folk
• Transfer

This propaganda technique links one emotional idea to another unrelated idea

• Slippery Slope
• Antithesis
• False Dilemma
• Transfer

This propaganda technique uses a word or phrase to imply two different meanings

• Slippery Slope
• Antithesis
• False Dilemma
• Double Entendre

When the weight of the design is evenly distributed this is considered

• Proportion
• Balance
• Concept
• Emphasis

The arrangement of text, images and/or graphics is

• Layout
• Hierarchy
• Concept
• Content