sports ent marketing semester exam review

sports ent marketing semester exam review

9th - 12th Grade

45 Qs

quiz-placeholder

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sports ent marketing semester exam review

sports ent marketing semester exam review

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

sof poop

Used 4+ times

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45 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to an avenue through which a business can reach its potential customers?  

cable TV

Newspapers

Radio

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of your advertising is it vital to measure?  

Effectiveness

Design

Color

Audio

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Media planners define one or more target segments that are likely to purchase their product.  

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: It is relatively inexpensive to target every demographic group with traditional media.  

true

false

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media planners want a ____ cost per reach.  

High

medium

average

low

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market ____ is the function that links the consumer, customer, and public to the marketer through information.  

research

planning

loyalty

reach

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these steps is considered the most important when researching and promoting an event?  

a) Selecting the best media to reach your target audience  

b) Developing your message  

c) Defining and analyzing your target audience  

d) Establishing your desired end result  

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