Ethos Pathos Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It relies on the authority or trustworthiness of the speaker or writer to persuade the audience.

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What is Pathos?

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Pathos is an appeal to emotion. It seeks to elicit an emotional response from the audience to persuade them.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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What is a Claim?

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A claim is an assertion or statement that a speaker or text attempts to persuade others to accept as true.

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How does Ethos function in persuasion?

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Ethos functions by establishing the speaker's credibility, making the audience more likely to trust and accept their argument.

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How does Pathos function in persuasion?

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Pathos functions by connecting with the audience's emotions, making them feel empathy, anger, or joy, which can influence their opinions.

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How does Logos function in persuasion?

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Logos functions by presenting logical arguments, facts, and evidence that support the claim, appealing to the audience's rationality.

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Give an example of Ethos in advertising.

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An advertisement featuring a doctor endorsing a health product uses Ethos by leveraging the doctor's authority and expertise.

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Give an example of Pathos in advertising.

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An advertisement showing a sad animal in a shelter appeals to Pathos by evoking feelings of compassion and urgency to adopt.

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Give an example of Logos in advertising.

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An advertisement that presents statistics about the effectiveness of a product uses Logos by providing logical evidence to support its claims.