What event does the speaker recall in December 2016?

• a. A personal achievement

• b. An email overload

• c. A conference presentation

• d. A holiday celebration

What was Cambridge Analytica allegedly involved in during the 2016 presidential election?

• a. Creating innovative technology

• b. Developing psychological profiles for voters

• c. Promoting voting rights

• d. Conducting psychological research

How does the speaker describe their experience on the morning of December 3, 2016?

• a. They were excited about a new project

• b. They were worried about a party

• c. They were overwhelmed by emails

• d. They were celebrating a success

What is one of the main goals of psychological targeting as explained by the speaker?

• a. To confuse voters

• b. To discourage people from voting

• c. To engage policymakers and business leaders

• d. To eliminate the need for advertisements

What traditional method was used to assess psychological traits before digital footprints?

• a. Social media analytics

• b. Personal interviews

• c. Questionnaires

• d. Phone surveys

According to the speaker, what can digital footprints reveal?

• a. Personal financial information

• b. Psychological characteristics

• c. Employment history

• d. Family background

How did the speaker's study with a beauty retailer demonstrate psychological targeting's effectiveness?

• a. By measuring website traffic

• b. By comparing ad visuals for introverts and extroverts

• c. By increasing brand awareness

• d. By launching a new product line

What was the public's initial reaction to psychological targeting related to Cambridge Analytica?

• a. Positive

• b. Neutral

• c. Very negative

• d. Indifferent

What potential future technology does the speaker mention?

• a. Virtual reality

• b. Smartphone apps

• c. Body chips for tracking physiology

• d. Smart home devices

What does the speaker suggest about the ethical use of psychological targeting?

• a. It should be banned

• b. It must be regulated

• c. It can provide solutions if used correctly

• d. It is unnecessary in modern society