Advertising Exam Review - Market Segmentation

Front

A ________ analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Back

Social-Cultural (Psychographics)

Front

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Back

Geographic

Front

A customer's interest in playing basketball can help a marketer determine his/her ______.

Back

Psychographic criteria

Front

Knowing a customers family size can not help determine the demographics of the target market.

Back

FALSE

Front

Coach Arnold's loyalty to purchasing only Nike shoes will help in determining the_____ aspect of a Market Segmentation analysis.

Back

Behavioral

Front

___________ is a method used to identify customers with similar wants and needs.

Back

Market Segmentation

Front

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized? Options: Behavioral, Psychographic, Demographic, Geographic

Back

Demographic

Front

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

Back

loyalty program

Front

How many market segmentations are there?

Back

4

Front

The process of dividing a market of potential customers into groups based on different characteristics is called

Back

Market Segmentation